FORECAST: Australian Advertising Market Outlook 2022
- Publisher : Venture Insights
- Publish Date : March 17, 2022
Contents
Executive Summary
Advertising market forecast (2020–2025)
Digital advertising
Digital – by platform and format
Digital video
Mobile consumption and OTT video
Broadcast television
Radio
Outdoor
Cinema
Methodology
About Venture Insights
Tables and Figures
Fig. 1: Advertising expenditure (historical and forecast) by segment (A$m)
Fig. 2: Advertising revenue by segment (A$m)
Fig 3: Change in Advertising Expenditure by Sub-Segment
Fig 4: Digital advertising: by sub-segment (A$m)
Fig 5: Digital advertising, split by platform (A$b)
Fig 6: Digital advertising, split by format (A$b)
Fig 7: Mobile as a % of total digital advertising
Fig 8: Video as a % of Display advertising
Fig. 9: Video advertising revenue: by media (A$m)
Fig 10: Frequency of video consumption on mobile (March 2021)
Fig 11: Top 3 mobile video streaming services by popularity (March 2021)
Fig. 12: Average viewing time for FTA, BVOD and Pay-TV (mins/day per capita)
Fig 13: TV advertising by sub-segment (A$m)
Fig 14: Print advertising by sub-segment (A$m)
Fig 15: Radio advertising expenditure (A$m)
Fig 16: Time spent listening to audio online (minutes per week per listener)
Fig 17: Outdoor advertising (A$m)
Fig 18: DOOH as a % of OOH in Australia
Fig 19: Changing cinema distribution model
Fig 20: Cinema AdEx revenues (A$m)