Abstract: Will the growth in artificial intelligence (AI) will reignite the policy discussion about net neutrality? This brief sets the scene by outlining the current state of the net neutrality and ‘fair share’ debate, and why this debate matters to the adoption and use of AI. Telcos charging for prioritised AI data to consumer apps is explored as a future scenario. Finally, we discuss the implications for content and applications providers should consumer groups and telcos find themselves more closely aligned on the topic of ‘fair share’ contributions from over the top providers.