TLDR version:Social media, particularly X, has recently been talking up its status as a news source. This comes against the background of a long-term contraction in news journalism amongst traditional print mastheads and TV. But the rise of generative AI and the growth of deepfake content may easily de-rail X’s ambitions. In a world where it is hard to distinguish genuine reporting from fake, the editorial capability and control inherent to traditional media may help it to regain the upper hand.

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