Meta’s retreat from news will force publishers to adapt

TLDR version: News organisations in the United States have seen online referrals from Facebook fall by around 40% over the last year. In Australia, industry sources tell a similar tale. Facebook has changed its algorithm to de-emphasise news, reducing its exposure to copyright payments and controversy over mis- and disinformation. This highlights the dangers of news organisations’ dependence on social media, and the need for a diversified promotional strategy.

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