FORECAST: Australian Advertising Market Forecast & Outlook 2023 - Venture Insights

FORECAST: Australian Advertising Market Forecast & Outlook 2023

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Contents

Executive Summary

Advertising market forecast

Digital advertising

Digital – by platform and format

Total video advertising

Free-to-air television

Print

Broadcast radio

Outdoor

Cinema

Methodology

About Venture Insights

Tables and Figures

Fig. 1: Advertising expenditure (historical/forecast) by segment (A$b), graph

Fig. 2: Advertising revenue (historical/forecast) by segment (A$m), table

Fig 3: Change in Digital Advertising Expenditure by Sub-Segment, graph

Fig 4: Digital advertising: by sub-segment (A$m), table

Fig 5: Total digital advertising expenditure, split by platform (A$m), graph

Fig 6: Total digital advertising expenditure , split by format (A$m), graph

Fig 7: Mobile as a % of total digital display advertising expenditure, graph

Fig 8: Video as a % of total digital display advertising expenditure

Fig. 9: Video advertising expenditure by segment (A$m), graph

Fig. 10: Video advertising revenue by segment table (A$m), table

Fig. 11: Average viewing time for FTA, BVOD and Pay-TV (mins/day), graph

Fig 12: TV advertising by sub-segment (A$m), table

Fig 13: Physical print advertising by sub-segment (A$m), table

Fig 14: Broadcast radio advertising expenditure (A$m), graph

Fig 15: Broadcast radio advertising expenditure by metro/regional (A$m), table

Fig 16: Outdoor advertising expenditure (A$m), graph

Fig 17: DOOH as a % of ad expenditure in Australia, graph

Fig 18: Changing cinema distribution model, exhibit

Fig 19: Cinema advertising expenditure (A$m), graph

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