Online radio a big opportunity

TLDR version: Southern Cross Austereo has announced that its podcast reach increased by 355k in February over January to top 6.5m. The major radio networks are all reporting fast growth in digital audio advertising revenue. Right now digital revenues are embryonic, with digital accounting for around 3% of radio industry revenue. But the industry is investing in both content and platforms, and will succeed in making digital audio a major revenue source in coming years.