SURVEY: Venture Insights NZ survey 2022: Consumer Broadband Preferences - Venture Insights

SURVEY: Venture Insights NZ survey 2022: Consumer Broadband Preferences

Contents

Introduction

Our view

Broadband service options

Broadband buying and churn intentions

Fixed wireless intentions

About Venture Insights

Tables and Figures

Figure 1: Survey question: What is the download speed of your home broadband (choose the option closest to yours)?

Figure 2: Survey question: How much are you paying for your home broadband?

Figure 3: Survey question: Would you consider purchasing your home broadband service and your electricity or gas services from a single supplier if it meant you only had a single bill?

Figure 4: Survey question: How much of a discount would the utility need to offer on your home broadband bill to make such an offer attractive?

Figure 5: Survey question: There are predictions that rising prices and higher interest rates could reduce your disposable income over the next 12 months. Thinking about how you would save money in this situation, do you think your usage of SVOD video services in the home would

Figure 6: Survey question: Thinking about this situation, how would this affect your choice of broadband service?

Figure 7: Survey question: Do you expect to switch home broadband providers?

Figure 8: Reported intention to churn and churn destination (as proportion of total respondents) by RSP

Figure 9: Survey question: What is the main reason you are thinking about changing your home broadband provider?

Figure 10: Survey question: What advantages do you think 5G fixed wireless has compared to fixed broadband? (select all that apply)

Figure 11: Survey question: In the future, will you take up a fixed wireless home broadband service if it becomes available?

Figure 12: Survey question: How much cheaper than your home broadband service would a fixed wireless connection have to be to make fixed wireless attractive?