The travel industry within Australia is growing as more travellers flock to the nation every year; this growth is driven by government policies, lower costs of travel, and greater ability for individuals to book and manage their trips.

Airbnb has disrupted the hotel market with the development of their sharing economy model; with the rise of Airbnb experiences and Google Trips further disruption is expected into the future.

The use of quality customer data and geo-location technology will drive travel companies to create the ultimate customer experience; as marketing, advertising and the travel experience become more personalised, consumers will continually expect the best quality of service when they travel.